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RTU Strategic Guidelines

What RTU has to offer
Vision
Mission
Values

RTU Brand

RTU Brand
Brand’s Promise
New Identity
Colors
Language
Modular Element

RTU Logo Description

Logo
Logo with Slogan –Option 1
RTU graphic sign in Latvian
Logo and Graphic Sign Placement
RTU Faculty Graphic Mark – Option A
RTU Faculty Graphic Mark – Option B
RTU FACULTY STRUCTURAL UNIT Graphic Mark – Option A
RTU FACULTY STRUCTURAL UNIT Graphic Mark – Option B
RTU Faculty Structural Unit Graphic Mark – Option C
RTU FACULTY STRUCTURAL UNIT Graphic Mark – Option D
RTU REGIONAL CENTRE Graphic Mark
RTU REGIONAL CENTRE STRUCTURAL UNIT Graphic Mark – Option A
RTU REGIONAL CENTRE STRUCTURAL UNIT Graphic Mark – Option B
RTU REGIONAL CENTRE STRUCTURAL UNIT Graphic Mark – Option C

Typography

Primary Brand Typeface
Alternative Typeface
Brand Typeface Styles
Typography Style Recommendations

Colors

Primary and secondary colours
Extended Colour Palette
Colour Combination Examples
Colour combinations for shared RTU material
Colour Combinations for RTU Structural Unit Materials

Graphic Elements

Graphic frame
Graphic Frame Usage Examples
Modular graphic element
Structure of the Modular Graphic Element
Use of the Modular Graphic Element

Compositional Principles

Composition principles

Asset Downloads

Video | RTU Overview (2 min 33 sec)

Video | RTU Short Overview (48 sec)

Video | RTU Brand Story

RTU Strategic Guidelines

Vision

RTU is an internationally competitive and dynamic university of science and technology.

What RTU has to offer

© Riga Technical University 2026

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