RTU Brand

New Identity

A focused, powerful, and unified brand.
An expressive and recognisable image of RTU.

The RTU logo is a specially designed, unique, and bold symbol that embodies the essence of the university – the various dimensions, differing perspectives, and unified energy within the RTU message.

The RTU logo is specially constructed using parallel lines in a plane, direction-accentuating lines, and defined angles that emphasize the uniqueness of the symbol and its dimension of infinity.

The accent of the RTU symbol is the triangle of the letter “U”, which symbolizes a creatively free, purposeful, and future-transforming idea.