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RTU Strategic Guidelines
What RTU has to offer
Vision
Mission
Values
RTU Brand
RTU Brand
Brand’s Promise
New Identity
Colors
Language
Modular Element
RTU Logo Description
Logo
Logo with Slogan –Option 1
RTU graphic sign in Latvian
Logo and Graphic Sign Placement
RTU Faculty Graphic Mark – Option A
RTU Faculty Graphic Mark – Option B
RTU FACULTY STRUCTURAL UNIT Graphic Mark – Option A
RTU FACULTY STRUCTURAL UNIT Graphic Mark – Option B
RTU Faculty Structural Unit Graphic Mark – Option C
RTU FACULTY STRUCTURAL UNIT Graphic Mark – Option D
RTU REGIONAL CENTRE Graphic Mark
RTU REGIONAL CENTRE STRUCTURAL UNIT Graphic Mark – Option A
RTU REGIONAL CENTRE STRUCTURAL UNIT Graphic Mark – Option B
RTU REGIONAL CENTRE STRUCTURAL UNIT Graphic Mark – Option C
Typography
Primary Brand Typeface
Alternative Typeface
Brand Typeface Styles
Typography Style Recommendations
Colors
Primary and secondary colours
Extended Colour Palette
Colour Combination Examples
Colour combinations for shared RTU material
Colour Combinations for RTU Structural Unit Materials
Graphic Elements
Graphic frame
Graphic Frame Usage Examples
Modular graphic element
Structure of the Modular Graphic Element
Use of the Modular Graphic Element
Compositional Principles
Composition principles
Asset Downloads
Video | RTU Overview (2 min 33 sec)
Video | RTU Short Overview (48 sec)
Video | RTU Brand Story
RTU Logo Description
RTU Faculty Graphic Mark – Option A
RTU Faculty Graphic Mark – Option A
RTU Faculty Graphic Mark – Option A
RTU FACULTY Graphic Mark Clear Space – Option A
Colour Usage of the RTU FACULTY Graphic Sign, Option A
