{"id":1519,"date":"2026-05-19T21:25:51","date_gmt":"2026-05-19T18:25:51","guid":{"rendered":"https:\/\/zimols.rtu.lv\/zimola-lapa\/primary-and-secondary-colours\/"},"modified":"2026-10-06T08:28:56","modified_gmt":"2026-10-06T05:28:56","slug":"primary-and-secondary-colours","status":"publish","type":"zimola-lapa","link":"https:\/\/zimols.rtu.lv\/en\/zimola-lapa\/primary-and-secondary-colours\/","title":{"rendered":"Primary and secondary colours"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The primary colour of RTU is green<\/strong>. It maintains a historical reference and demonstrates commitment to sustainability. Green brings energy to RTU\u2019s visual identity and illustrates its modern and innovative character.<\/p>\n\n<p class=\"wp-block-paragraph\">The new green is brighter and lighter, making it more visible and distinctive in communication. It brings energy into the visual identity and characterizes the modern, innovative, and technological character of RTU.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition to RTU green, <strong>neutral supporting colours \u2013 black and white \u2013 are also used in the brand design<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">White provides visual balance and clarity in the design, helping to highlight content and maintain a clean, uncluttered composition.<\/p>\n\n<p class=\"wp-block-paragraph\">Black is used for texts, lines, and details (less frequently for backgrounds) where clear contrast and good legibility are required.<\/p>\n\n<p class=\"wp-block-paragraph\">These colours complement the main colour palette, forming a well-thought-out and balanced overall visual identity.<\/p>\n\n<p class=\"wp-block-paragraph\">For festive occasions, <strong>gold PANTONE 871 and silver PANTONE 877<\/strong> are used for printing.<\/p>\n","protected":false},"featured_media":1520,"template":"","sadala":[64,65],"class_list":["post-1519","zimola-lapa","type-zimola-lapa","status-publish","has-post-thumbnail","hentry","sadala-krasas","sadala-primara-un-atbalsta-krasas"],"meta_box":{"video_cm41v86xdqi":[]},"_links":{"self":[{"href":"https:\/\/zimols.rtu.lv\/en\/wp-json\/wp\/v2\/zimola-lapa\/1519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zimols.rtu.lv\/en\/wp-json\/wp\/v2\/zimola-lapa"}],"about":[{"href":"https:\/\/zimols.rtu.lv\/en\/wp-json\/wp\/v2\/types\/zimola-lapa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zimols.rtu.lv\/en\/wp-json\/wp\/v2\/media\/1520"}],"wp:attachment":[{"href":"https:\/\/zimols.rtu.lv\/en\/wp-json\/wp\/v2\/media?parent=1519"}],"wp:term":[{"taxonomy":"sadala","embeddable":true,"href":"https:\/\/zimols.rtu.lv\/en\/wp-json\/wp\/v2\/sadala?post=1519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}